The Obama girls: influencing fashion

January 20, 2009 at 8:43 pm Leave a comment


Rick Wilking/Reuters

When all the world is talking about politics, I want to talk fashion. But not Michelle Obama’s fashion (though her selection for the inauguration was bold, and also fantastic), but Sasha and Malia’s fashion for the inauguration. 

Unlike their Mother’s outfit, the girls remained bundled up for the inauguration in fantastic pea coats that were custom made for them by American retailer, J.Crew (one of my absolute personal favorites). 

The coats, which were spinoffs of coats available through J.Crew’s children’s line, Crew Cuts, mimicked the Obama campaign and mantra perfectly: American made, middle-class, but with a personal touch. 

I’m not one to openly sing high praise for political officials (at least not in writing) as politics are essentially synonymous with manipulation and deception and I hate being made a fool of; but from where I stand right now, the Obama’s have it down to a science– or at least their advisors do. 

For months, Women’s Wear Daily and various other political and fashion blogs, magazines, and news sources have been speculating which designers the Obama’s would wear on inauguration day. Sketches poured in from designers like Isaac Mizrahi to Carolina Herrera, Badgley Mischka and Christian Lacroix and so many more– it’s a designers dream. But Michelle Obama selected an American immigrant– Isabel Toledo– relatively unknown to the mainstream fashion world– and J.Crew– a classic, “Americana” brand. 

The decision to wear J.Crew (Michelle wore J.Crew gloves and heels– as opposed to a pair of Louboutins or Jimmy Choo heels) decisively  grounds herself as “one of the girls” and instantly makes her more relatable.

In addition to this, by continuing to dress Malia and Sasha in conservative and age-appropriate clothing, Michelle and Barack are subconsciously reinstating positive images of conservative and educated young women in society– young women that don’t look like “Hannah Montana” and don’t have to use sex as an avenue for getting ahead in life. Though it seems like a little thing, by choosing to dress Sasha and Malia in more conservative (but appropriate) clothing they become age appropriate role models for young girls: something that this world needs. 

And it might be a reach, but maybe it all starts with a cute little pea coat.


Entry filed under: A Little Off Topic, culture, Fashion, politics. Tags: , , , , , , , , , .

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January 2009
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